online event
Deciding your pricing strategy and routes to market for overseas sales
Understand how to price your goods and get them in front of your customer.
What you’ll learn
- the different elements of pricing for export and available costing options
- the different routes to market
- how to identify a suitable agent or distributor
Description
Whether you are exporting goods or services, this session will help you understand how to make strategic decisions for your business. We’ll begin with a discussion on the different factors that affect your costs when serving overseas customers. We’ll also touch on the different pricing models you may wish to consider and think about how to research for price.
Next, we’ll outline the different routes to market – should you work directly with customers, or should you engage somebody else to help? And finally, we’ll talk through how to identify a suitable agent or distributor and the due diligence considerations when working with partners.
Speakers
Robin Hill
UK Export Academy Adviser, Department for Business and Trade
Robin is a versatile professional with experience spanning various business sectors, including blue-chip companies and dynamic startups. His journey includes roles at Burton Group, General Electric, and BUPA. Notably, he has ventured into entrepreneurship, establishing startups in Broking and the wholesale Wine Trade. His diverse background reflects a blend of corporate expertise and entrepreneurial spirit.